Co-author of Made to Stick, Chip Heath is an American bestselling author, speaker, and idea researcher.
His research examines why certain ideas – ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths — survive and prosper in the social marketplace of ideas.
Based off of that research he was able to design a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. The material from that course, How to Make Ideas Stick, has been taught to hundreds of students including business owners to venture capitalists to film producers.
Thursday, March 31st, 11:00 AM – How to Make Your Marketing Messages Stick