Karen Caplan is a specialty fruit and vegetable guru and the President and CEO of Frieda’s Specialty Produce (www.friedas.com) in Los Alamitos, California. The women- and family-owned produce wholesale company has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. Karen Caplan can tell you a thing or two about tapping into trends. Frieda’s Specialty Produce has an impressive track record of bringing previously unknown items into common use over the course of its 55 years in business. The company has created new categories in everything from kiwifruit, to tropical fruits, to potatoes.
In fact, Frieda’s has introduced more than 200 specialty fruits and unique vegetables to the U.S. marketplace, including Stokes Purple® Sweet Potatoes, Habanero Peppers, Sunchokes®, and Organic Finger Limes. Karen is a well-respected leader in the produce industry, as well as a role model for women entrepreneurs, and small and family-owned businesses. Karen’s family business story is highlighted in the 2015 independent documentary film, “Fear No Fruit,” which appeared in four U.S. film festivals.
Those interested can follow Karen on her blog (http://www.friedas.com/karensblog/) and on Twitter (@karen_kiwi), where she inspires other entrepreneurs, tastes new foods, and shares her love of family and friends.
Thursday, March 30th, 1:00 PM – Tapping into Fresh Trends in Produce